11步驟規劃高成長內容行銷策略(下)

跨際數位行銷有限公司創造內容行銷

跨際數位行銷有限公司之前發布了創造內容行銷策略的11步驟(上),這次要延續著出(下)囉!如果沒有看過(上)的人可以去把進度補上,這樣看這篇的時候才不會看不懂唷!

跨際數位行銷有限公司內容行銷策略的11步驟教學

步驟七:辨識和分配資源

現在你知道你要發布哪種類型的文章,在哪些平台發布以及你的讀者是誰。接下來你要了解一些問題:

  • 誰負責文章的產生和管理
  • 你需要哪些人力或是數位資源來創造文章
  • 你的發文工作流程是什麼

 

你要規劃好誰要負責文章的產生和管理,負責的人有可能是一家公司的CEO、內容行銷策略的管理人,或者是對於文章內容領域相當熟悉的人。適當的去分配這些人力資源,才不會讓你的文章品質不一。

你也要瞭解到你需要哪些人力或是數位資源。你可以請一個自由業者在家裡幫你撰寫文章內容,也可以專門聘請一個喜歡寫文章的人。如果你需要透過不同平台發布的話,你要讓熟悉這些平台的人去操作,這樣才可以確保文章的發布不會有太多的技術問題。

再來是你得確認工作流程,定時的追蹤進度。從文章大綱的構想、內文的產生、圖片的美化到上傳跟發表都要有一個明確的流程出來,才方便管理。

步驟八:製作一個發布文章的日曆

跨際數位行銷有限公司規劃內容日曆

一個完整的內容行銷策略就要有清楚的規劃。製作一個發布文章的日曆讓你更清楚哪一天應該在哪一個平台發表文章。你可以利用Google Calendar來幫你記錄每一天該處理的文章。

步驟九:產生內容

現在你已經做好一切的事前準備工作了,接下來就要準備撰寫內文了。你得上網去搜尋可以幫助你產生文章的素材,順便看一下哪些資訊是網路上已經有的,而你可以替讀者提供哪些新的訊息。透過這些素材再去寫出一篇讀者會喜歡的文章。

步驟十:發布和推廣

跨際數位行銷有限公司內容推廣

等到內容撰寫完成之後你就可以發布到各種平台了,當然要配合一定程度的推廣才能讓更多的讀者知道文章的發布。他們才會在最短的時間內來閱讀你的文章。

這些都是可以事先規劃好的,你一樣可以使用Google Calendar來幫你規劃何時發布文章,還有何時推廣文章。這樣一來就可以提升效率許多。

步驟十一:衡量結果

當全部的流程都完成之後你就可以等待結果出爐,你可以利用不同的工具來幫你分析結果,例如:Google Analytics。在分析的時候你就可以對照一開始你設置的KPI來看看效果如何。藉由持續的追蹤分析結果,你可以加強你的優勢並且改進你的劣勢。這樣一來你就可以達到一個完整的內容行銷策略了!

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