跨際數位行銷有限公司帶你洞悉2018年數位行銷的8大關鍵趨勢！

21 7 月, 2018 marketingtrendtw 跨際數位行銷New趨勢 117

跨際數位行銷有限公司分享最新8大數位行銷趨勢

之前跟大家分享了六點最新行銷趨勢，在變動快速的數位行銷領域裡，當然需要時常跟上潮流的腳步啦，所以再次幫大家整理了最新8大數位行銷的關鍵趨勢。在這科技快速進步的時代你還在等什麼呢？趕快來跟著我們了解這些關鍵吧！

跨際數位行銷有限公司認為-今年主要的8大關鍵趨勢為：

  1. 轉向社群媒體的支出

  2. 消費者希望交易與促銷

  3. 創造品牌意識

  4. 網站和應用程式合作夥伴的關係非常重要

  5. 消費者轉向年輕族群對

  6. 廣告詐欺採取制裁

  7. 簡化行動支付

  8. 移動行銷推動店內銷售

Key 1：轉向社群媒體的支出

社群媒體的新概念知識跨際數位行銷有限公司

根據調查指出有76%的零售商表示他們將提高2018年度在社群媒體上的花費。各大品牌廠商關注社群媒體不只是為了品牌的建立，同時也是為了增加對社群媒體的熟悉以及在社群媒體上的知名度。在過去幾年，許多公司都把社群媒體的經費挪用到其他品牌建立的方法上，但是近幾年來他們逐漸轉向投資社群媒體上，因為他們發現這項投資是可以有相對回報的。

 

Key 2：消費者希望交易與促銷

一說到增加公司營收還有提高顧客忠誠度，交易和促銷是非常重要的兩個要素。76%的受訪零售商表示他們計畫將在2018年增加他們的促銷活動，如何推出更具策略性的促銷活動以及如何與其他夥伴合作都是會被衡量為促銷活動的成功與否。

增加銷售收入通常被視為成功的首要指標，他最常被列為零售商和品牌向消費者提出促銷活動的因素(56%)，其次是新客戶增長(55%)，以及提升品牌知名度(50%)。

交易是一種有價值的行銷工具，用於重新吸引客戶，並且通常可以將消費者再次吸引至零售商進而促成銷售的目的。

 

Key 3：創造品牌意識

雖然銷售收入與新客戶成長仍然是很重要的指標，但是零售商表示品牌知名度也逐漸成為新的關注焦點。有五分之一的零售商行銷人員表示，品牌知名度將會是2018年最成功的衡量標準。許多零售商正在努力投資顧客忠誠度和技術使自己從同行之中脫穎而出，因為他們了解到這樣才能獲得更好的品牌名聲。

 

Key 4：網站和應用程式合作夥伴的關係非常重要

網站及應用程式行銷趨勢跨際數位行銷

網站和應用程式合作夥伴的關係非常重要，近乎9成的行銷人員表示他們會和其他網站還有應用程式合作夥伴專注於促銷、成交還有顧客忠誠度的提升。大多數接受調查的行銷人員(62%)表示，更喜歡使用綜合交易和網站應用程式(53%)，其次是現金返還平台(53%)和維持顧客忠誠度(50%)。

 

Key 5：消費者轉向年輕族群

跨際數位行銷發現大多數零售商正在將焦點從嬰兒潮一代轉移到年輕族群

隨著世代之間的購物行為繼續發生變化，零售商的關注點和目標也在不斷變化想要利用年輕一代的消費習慣的行銷人員正在將資金轉移到他們身上，遠離老一代。2018年的零售商正在密切關注購物者購物的方式以及他們對購物體驗的要求。如今，營銷人員正在利用品牌影響力投資內容，包括與部落格相關的內容，以吸引這群購物者。

 

Key 6：對廣告詐欺採取制裁

今年有十分之六的行銷人員將增加他們的直接媒體購買，以更好地監控廣告投資的流量質量。事實上，將近一半（48％）的零售商計劃透過減少計劃支出來降低欺詐性廣告流量。

Key 7：簡化行動支付

當今零售商的首要任務是處理行動支付所帶來的挑戰，並確保品牌能夠改善客戶體驗。調查顯示，行動電話將成為零售商尋求影響銷售增長的關鍵領域，並為消費者提供他們用智慧型手機的購物體驗。那些擁有實體店面的零售商，店內現金返還優惠與卡相關的優惠的零售商排名很高，超過一半(54%)的零售商計劃在2018年實施這些策略。

Key 8：移動行銷推動店內銷售

行銷人員正在投資更多於移動行銷，以幫助推動店內銷售。這是因為移動行銷增加了影響所有數位和店內渠道的機會。72%的受訪零售商使用移動行銷推動店內銷售，其次82％用於移動應用銷售，93％用移動營銷促進在線銷售增長。這一切都是因為現在的消費者逐漸開始透過他們的智慧型手機做出他們的消費選擇。

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