如何簡化你的數位行銷策略

跨際數位行銷有限公司數位行銷策略簡化

跨際數位行銷有限公司發現很多人會把行銷策略制定的很複雜。但是複雜的行銷策略不見得有效,甚至會拖延你的行政效率。所以想讓團隊每個人都了解策略,也讓大家順利地執行,簡化你的行銷策略是必要的。而且還可以達到事半功倍的效果哦!

跨際數位行銷有限公司告訴你三原則來簡化你的行銷策略

原則一:了解大環境

“自滿”是最大的敵人。”昨天可行的策略,今天或許就行不通”,這句話在數位行銷的世界裡再適合不過。由於多方面的因素,消費者的觀點一直在改變。所以行銷人員要懂得如何應變,才不會讓行銷策略過時。

舉例來說,你可以運用科技來幫你達到目的。例如人工智能(AI),可以讓你免於時差的困擾,就算你在睡覺也可以交由AI來幫你做網頁的管理。或是在宣傳當中加入擴增實境(AR)的技術,讓你的宣傳更吸引人。這樣一來可以達到更好的效率,也可以應付大環境的改變。另外,掌握一些關鍵的策略,也可以幫助你更快抓住市場趨勢,不會浪費時間。唯有掌握大環境的改變,才不會浪費時間在過時的方法。所以了解大環境是幫助你簡化行銷策略的一大關鍵。

原則二:個性化你和客戶的互動

跨際數位行銷有限公司和客戶的個性化互動

根據Digital Trends報告指出,如果你的購物體驗和消費者的相關性高,那麼有73%的消費者會提高購買意願。所以透過個性化你和客戶的互動,可以讓你的服務更貼近消費者的生活。藉此提高購物體驗和消費者的相關性,來提高客戶的轉換率。以下有幾種方法可以嘗試:

  • 個性化的電子郵件:你可以透過電子郵件來聯絡客戶以及和客戶互動。但是為了要確保可以做到個性化的電子郵件,你必須要讓”人”來回覆郵件。畢竟如果你用回信機器人,是沒有辦法達到個性化這件事情。所以交由團隊的成員來完成個性化的電子郵件來和客戶互動是最保險的。
  • 將電子郵件列表分類:依照客戶的個性將他們分類在不同的電子郵件列表。這樣可以依照不同個性的客戶發送個性化的電子郵件。讓整體工作可以更有效率地進行。
  • 社群媒體上個性化的回覆:有許多社群媒體平台都有提供自動訊息的服務。例如:Twitter。透過自動訊息來和客戶進行初次對話是非常重要的。這個訊息必須要是原創的、有激發客戶興趣的潛力,而且儘量不要帶有大量的銷售資訊。但是這個功能只是開啟和客戶的第一次對話,後續的對談還是要透過團隊的成員去進行回覆。這樣才不會讓客戶覺得在和機器人對話的感覺。

以上的方法都是有助於做出和客戶個性化的互動。其中結合了一些新科技的運用,這是為了節省時間,增加工作效率。但是後續和客戶的回覆動作還是必須透過團隊成員的協作才能完成。這樣才能讓客戶對你的品牌好感度提升。

原則三:多利用網絡

跨際數位行銷有限公司網絡的便利性

網際網路的便利性讓我們可以快速地找到我們想要的資訊。不管你想要了解最新的市場趨勢,或是熟悉競爭對手的策略。都可以輕鬆地透過網路來找到相關資訊。你必須建立起屬於你自己的網絡,並且進行有系統性的搜尋資訊及分析。事先做好萬全的準備,可以讓你免於受到市場低潮的影響。也可以讓你搶得市場的先機,搶在競爭對手前發揚自己的優勢。

掌握以上三種原則,省下不必要的過程與人力。可以更有效地幫助你簡化行銷策略,加速整體的執行效率。不要再盲目地將每一種行銷策略東拼西湊,那樣只會消耗更多資源,但是卻達不到更好的成效。不過身為行銷策略執行人,除了要掌握以上三種原則,也要隨時知悉最新的數位行銷趨勢。如此一來此可以制定出簡單又新穎的強勢策略。

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