個人、企業、公司要做網路行銷推薦您必知的網路行銷工具、知識、趨勢系列之三 SEO與UX是好朋友，推薦大家在做網路行銷時一定要著重下面幾項

26 3 月, 2020 marketingtrendtw 跨際數位行銷New趨勢 51

網路行銷推薦

希望您經由系列之二的介紹對UX和SEO之間的關係有了更清楚的了解。

下面，我們跨際數位行銷團隊將為您整理一些有關如何落實良好的使用者體驗以加強SEO的重要競爭提示

制訂UX和SEO策略(目前台灣公司在做網路行銷，此項有做的只有8%)

這是您或公司最需要採取的第一步。在此，您的這兩項策略不應各自運作。它們需要整合在一起思考。畢竟，您或公司網站的最重要的目標之一應該是吸引更多潛在客戶和產生更多轉換。SEO和UX在實現這一目標上都起著至關重要的作用，為了實現此目標，他們被共同思考，制訂出整合兩者的策略。

1.響應式網頁設計

首先，網頁一定要符合響應式網頁設計 (只有65%有做網路行銷的台灣公司執行)。
台灣的中小企業，尤其是B2B的企業，很常忽略公司的網站是否為響應式網站 (也就是網站可以根據使用者的裝置不同，做裝置版面變化，讓瀏覽者容易閱讀網站內容)。

因越來越多人使用手機瀏覽網路，因此，您需要確保您或公司的網站在螢幕比較小的裝置上也可以正常運行、易於操作，同時所有網站功能都能正常運行以避免使用者要在您的手機網站上並過度滑動才能找到他們要的資訊或解決他們的問題，簡潔易懂是最高原則。

2.Google SEO 原則的網頁設計

了解並符合Google SEO原則的網頁設計 (只有32%有做網路行銷的台灣公司執行)。
這裡就包含要精心設計能與「搜索引擎」和 「訪問者」 共鳴的內容，優化 H1和 H2標題，優化選單名稱和功能，設計清晰的網站導覽以及統一的產品名稱和描述。

3.簡化網站導覽

在使用者體驗方面，有網站導覽是勢在必行 (只有41%有做網路行銷的台灣公司執行)。
因此其對於搜索引擎排名也至關重要。您或公司網站的主頁必須具有簡單明了的導航。人們不用考慮就能快速了解並使用您的網站。他們甚至不用考慮下一步該怎麼做。在網站上加入各站點導覽是一項成功的技術，可以幫助Google 索引頁面並易於了解您的網站。

4.關注質量

這同時也是很重要的一項 (只有60%有做網路行銷的台灣公司執行，且持續改善中)。在確定您或公司的網站是否高質量時，網站導覽並不是唯一要考慮的因素，其他因素包括網頁速度，整個頁面佈局 (layout)，內部網頁連結的結構，內容的相關性和內容獨創性。

分析樣本與調查期間 : 2019.03.23- 2020.03.01    有效樣本數 1,002家

51 Comments

  8. Please let me know if you’re looking for a article writer for your site.
    You have some really great posts and I think I would
    be a good asset. If you ever want to take some of the load off, I’d love to write some
    content for your blog in exchange for a link back to mine.
    Please send me an e-mail if interested. Many
    thanks!

    回覆

  9. Whats up very cool website!! Man .. Excellent ..

    Superb .. I’ll bookmark your site and take
    the feeds also? I am satisfied to search out numerous useful information right here
    within the submit, we need work out more strategies on this
    regard, thanks for sharing. . . . . .

    回覆

  18. Thanks for finally talking about > 個人、企業、公司要做網路行銷推薦您必知的網路行銷工具、知識、趨勢系列之三 SEO與UX是好朋友，推薦大家在做網路行銷時一定要著重下面幾項 – 跨際數位行銷有限公司行銷快報 < Liked it!

    回覆

  19. I just couldn’t depart your site prior to suggesting that I actually loved the usual information a
    person provide in your visitors? Is going to be
    again regularly to inspect new posts

    回覆

  20. I would like to thank you for the efforts you have put in writing this site.

    I really hope to see the same high-grade content by you later on as well.
    In fact, your creative writing abilities has inspired me to get my own blog now 😉

    回覆

  22. Unquestionably consider that which you said. Your favourite reason seemed to be
    at the net the easiest thing to bear in mind of.
    I say to you, I certainly get annoyed whilst other folks think about issues that they
    plainly do not know about. You controlled to hit the
    nail upon the highest and outlined out the whole thing without having side-effects , other people can take a signal.
    Will probably be again to get more. Thank you

    回覆

  24. I really like your blog.. very nice colors & theme.
    Did you create this website yourself or did you hire someone to do it for you?
    Plz respond as I’m looking to create my
    own blog and would like to find out where u got this from.
    thanks a lot

    回覆

  26. Definitely believe that which you said. Your favorite justification appeared to be on the
    internet the easiest thing to be aware of.
    I say to you, I definitely get irked while people
    consider worries that they just don’t know about.
    You managed to hit the nail upon the top as well as defined out the whole thing without
    having side-effects , people can take a signal.

    Will likely be back to get more. Thanks

    回覆

  28. This is very interesting, You are a very skilled blogger.
    I’ve joined your rss feed and look forward to seeking more of your wonderful post.
    Also, I’ve shared your website in my social networks!

    回覆

  29. I am really enjoying the theme/design of your web site.

    Do you ever run into any browser compatibility problems? A
    few of my blog audience have complained about my site not operating correctly
    in Explorer but looks great in Firefox. Do you have any recommendations to help fix this issue?

    回覆

  33. İnstagram hesabınız için takipçi, beğeni, video izlenme bunun gibi
    birçok işlevi en uygun fiyatlar ile satın alabilirsiniz.

    |
    Instagram takipçi satın almanın hesabınıza yalnızca birçok mühim katkısı bulunmaktadır.

    Instagram Türk gerçek takipçi satın kırmızı imkanı ile
    şu avantajları elde edebilmeniz mümkün;
    *Takipçi satın aldıktan ardından hesabınız daha aktif yalnızca duruma gelecektir.

    *Kalcı tek Instagram takipçi kitlesi oluşturma imkanı elde
    edebilirsiniz.
    *Yükselen takipçi sayınızla birlikte keşfet bölümünde çıkma
    olasılığınız da artmaktadır.
    |
    Satın aldığınız takipçiler gerçek kullanıcılardan oluştuğu için gönderilerinize beğenip
    yorum yapabilirler.
    *Tüm bu fırsatlardan yararlanmak için siz de gönül rahatlığı ile Instagram Türk gerçek
    takipçi satın kırmızı hizmetlerimizden yararlanabilir ve başarılı sonuçlar elde edebilirsiniz. https://instagramtakipisatnal91357.blogsumer.com/2093778/takip%C3%A7i-sat%C4%B1n-al-genel-bak%C4%B1%C5%9F

    回覆

  34. İnstagram hesabınız için takipçi, beğeni, video izlenme bunun gibi birçok işlevi en uygun fiyatlar ile satın alabilirsiniz.

    |
    Instagram takipçi satın almanın hesabınıza yalnızca birçok mühim katkısı bulunmaktadır.
    Instagram Türk gerçek takipçi satın kırmızı imkanı ile şu avantajları elde edebilmeniz mümkün;
    *Takipçi satın aldıktan ardından hesabınız daha aktif yalnızca duruma gelecektir.

    *Kalcı tek Instagram takipçi kitlesi oluşturma imkanı elde
    edebilirsiniz.
    *Yükselen takipçi sayınızla birlikte keşfet bölümünde çıkma olasılığınız da artmaktadır.

    |
    Satın aldığınız takipçiler gerçek kullanıcılardan oluştuğu için gönderilerinize
    beğenip yorum yapabilirler.
    *Tüm bu fırsatlardan yararlanmak için siz de gönül rahatlığı ile Instagram Türk gerçek takipçi satın kırmızı hizmetlerimizden yararlanabilir ve başarılı sonuçlar elde edebilirsiniz. https://instagramtakipisatnal91357.blogsumer.com/2093778/takip%C3%A7i-sat%C4%B1n-al-genel-bak%C4%B1%C5%9F

    回覆

  38. Nice post. I used to be checking constantly
    this blog and I’m inspired! Extremely helpful
    info specifically the final part 🙂 I handle such information a lot.
    I was seeking this particular information for a very long time.

    Thank you and best of luck.

    Review my web page; CBD for sale

    回覆

  41. Greetings from Los angeles! I’m bored at work so I decided to browse your site on my iphone
    during lunch break. I really like the information you provide here and can’t wait to take a
    look when I get home. I’m shocked at how quick your
    blog loaded on my phone .. I’m not even using WIFI, just
    3G .. Anyhow, good blog!

    回覆

  45. Woah! I’m really digging the template/theme of this
    website. It’s simple, yet effective. A lot of times it’s difficult
    to get that “perfect balance” between user friendliness and visual appearance.

    I must say you have done a excellent job with this.

    Additionally, the blog loads extremely quick
    for me on Internet explorer. Excellent Blog!

    回覆

  47. Hello would you mind letting me know which webhost you’re utilizing?
    I’ve loaded your blog in 3 completely different internet browsers and I must say this blog loads a
    lot faster then most. Can you suggest a good hosting provider at a honest price?
    Thank you, I appreciate it!

    回覆

  49. Excellent goods from you, man. I have understand your stuff previous
    to and you’re just extremely excellent. I actually like what you’ve acquired here, really like what you are stating and the way in which you say
    it. You make it entertaining and you still care for to keep it sensible.
    I can not wait to read much more from you. This is really a
    tremendous web site.

    回覆

Leave a Reply

Your email address will not be published.


*